Native to Florida, this plant is in the Asterceae family. The yellow blooms appear in late summer or early fall. The plant reaches 3-6 feet tall from underground runners. Despite the name, this species does not cause hay fever in people. Indians and herbalists used this plant as a fever reducer, as a balm for bites, as a curative for digestive problems, and as yellow dye for clothing. Ladybugs, lacewings, among others, along with giant swallowtail butterflies, are drawn to goldenrod.